We've been developing a series of case examples derived from our idFusion platform's results for carriers. This one is notable because so many large, brand name carriers have had such a terrible time making money in the direct to consumer channel. The fastest growing and now three of the five biggest carriers are experts in direct and virtually every new customer coming into the market from now on will prefer some form of direct digital interaction. Carriers that can't figure this out will have a very hard time keeping up.
And as this case example explains, our idFusion platform solves this central challenge.